What happens when the news media, which is obligated to report on factual happenstances, is co-opted by creative marketing braintrusts to cover stories which may well be fictitious and imaginary but presented as fact? Take this purported photograph of the carcass of a "monster", supposedly washed up a New York beach. The incident, reported on news.com.au, has been linked to a viral marketing campaign to promote a US cartoon series. So what the fark is it doing masquerading as a serious news article (note headlines) on news.com.au?
Clearly, the media is aware that is is no longer a trustworthy source of information, and isrevelling in the fact that all it can create, thus, are stories, regardless of validity or veracity.
No comments:
Post a Comment